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fin... presque. je suis paresseuse.
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- Auvers sur Oise, France 2008
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1 comment:
I hate that billboard. You can't read any of it. I want to write the people who have spent a ton of money on their campaign (as evidenced by the number of billboards they have) to tell them that it took me about 15 times (this is no exaggeration---I commute, so I pass billboards all day long) to finally be able to read all the info, and even then, it wasn't without risking car accident.
Information on billboards must be immediately communicated. You can't have your audience craning their necks to read it. This billboard, on the whole, is illegible.
And the thing that drives me the MOST crazy is that there's totally space for them to increase their font size and thereby increase the legibility and actually communicate their message. But they didn't take that space.
Result? Wasted campaign.
Take viewing distance into consideration, people!!
(end rant)
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